Stop the wrong enquiry before it reaches sales.

The challenge

What needed to change.

A qualification campaign attracted job-assistance enquiries and fake or low-intent submissions. The sales team spent time sorting intent after the form, while the ad spend paid for those submissions.

THE OPERATING QUESTIONA clearer qualification offer and conditional form logic addressed costly, low-fit submissions.

The work

Built around the customer journey.

Each step had a job: attract the right person, give them enough context, and make the next decision clear.

01

Explain the full offer

A one-minute video laid out the pathway and suitability before the form.

02

Test short proof

Realistic short creative addressed common objections and expectations.

03

Gate by intent

A conditional question separated qualification assistance from job assistance before CRM handoff.

04

Review the signal

Lead quality and CPL informed the next creative and targeting decision.

Outcome and learning

What this case demonstrates.

The specialist portfolio reports up to 60% lower CPL in this selected campaign after the creative and form intervention. The method also kept job-assistance requests out of the qualification sales queue.

EVIDENCE BOUNDARY

This is a reported CPL result, not a measured cost-per-enrolment or guaranteed outcome. Source portfolio assets document the creative and conditional form. Later CRM and sales workflows shown elsewhere on this site describe the broader delivery model.

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